Start With the Bottleneck, Not the Tool

The fastest way to waste money on AI is to buy software before you know what is broken.

Diagnose first

Ask three questions:

• Where is work slowing down?
• What is repeated often?
• What creates the most rework?

Common bottlenecks

• lead intake
• content drafting
• reporting
• internal handoffs
• customer follow-up

Then choose the tool

Once you know the bottleneck, the tool choice becomes much easier. You can pick the smallest thing that solves the actual problem.

Why this works

Tool-first thinking creates shelfware. Bottleneck-first thinking creates leverage.

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